MCLE ThisWeek Podcast

MCLE ThisWeek | S2 E9: Likes, Followers, Clients: Growing Your Law Practice on Social Media

Episode Summary

In this episode of MCLE This Week, host Bruce Richard sits down with family law attorney Tyler Summers, founder of Summers Family Law, to explore how lawyers can leverage social media to build their practices, establish credibility, and connect authentically with potential clients. With over 50,000 Instagram followers (@bostonfamilylawyer), Tyler shares candid insights on what works — and what doesn’t — when lawyers step into the world of online content creation. From viral moments to ethical pitfalls, Tyler opens up about his journey from hesitant experimenter to confident legal influencer.

Episode Notes

In this episode:

Host Bruce Richard interviews Tyler Summers, a Massachusetts family law attorney who has grown a strong social media following by producing engaging, informative, and often humorous content about divorce, prenups, and family law. Tyler offers practical advice for attorneys who are curious about using social media to expand their reach without compromising professionalism.

With openness, humor, and hard-earned experience, Tyler shares his thoughts on:

• Finding balance between professionalism and relatability on platforms like Instagram and TikTok
• The biggest misconceptions about social media marketing for lawyers — including the myth that followers instantly translate to clients
• Handling viral content responsibly, including lessons learned from controversial posts
• Producing high-quality, consistent content that reflects your brand and values
• Time management and team support — how outsourcing editing and production helped him stay focused on client work
• Doing due diligence before hiring a social media marketing company
• The long game of growth — how patience and persistence lead to genuine engagement and opportunities

Tyler’s insights offer attorneys practical takeaways for developing an authentic online presence that supports, rather than distracts their legal careers.

Featured Guest:
Tyler Summers, Esq. — Founder of Summers Family Law, based in Needham with a satellite office in Boston’s Back Bay. Tyler focuses exclusively on family law, including divorce and prenuptial agreements, and has built a following of over 50,000 on Instagram by blending humor, insight, and education in his legal content.

Links and Resources:

MCLE Online Pass

Tyler' Instagram

Important Note:
Massachusetts Continuing Legal Education, Inc. (MCLE) is a nonprofit 501(c)(3) organization dedicated to providing high-quality, practical continuing legal education for the legal community. As part of its educational mission, MCLE presents a wide range of viewpoints and instructional content intended solely for educational purposes.

The views, thoughts, and opinions expressed by individual participants in this podcast are their own and do not necessarily reflect those of MCLE, its Board of Trustees, staff, or affiliated institutions. Inclusion of any material or commentary does not constitute an endorsement of any position on any issue by MCLE.

For questions or sponsorship inquiries, email podcast@mcle.org